Business Barbados - 2023 Edition

the Barbados Tennis Association and promising Barbadian tennis athletes, it marked the beginning of a mission to champion the growth of regional sport. When CEO and Experience Designer Kodi founded Dakota Ross, later to be joined by Chief Strategy Officer Alex, and Strategic Business Coach Luis Fuentes, the team made optimum use of their first-hand local knowledge to provide clients with unique, authentic experiences infused with sport and exclusive access to the luxuries of the Caribbean. As the company prospered, even managing to thrive during the Covid pandemic, new breakthrough opportunities started appearing on the horizon. Fast forward to January 2023 and Dakota Ross has just launched a strategic partnership with UK-based Right Formula, the largest independent Sports Marketing Agency in Europe, representing numerous Back in 2019 when Business Barbados first featured the two dynamic Barbadian entrepreneurs, Kodi Lewis and Alex Weetch, they shared a compelling vision to carve out a new niche for themselves by bringing together sport, business and lifestyle under one umbrella. Driven by a strong passion and belief in the power of sports to help people evolve and grow, their fundamental strategy was to leverage the natural lure of the Caribbean, while innovatively capturing market share from the sports holiday and events markets. By a relatively young age, Kodi had already established himself as a veteran in sports luxury events, having founded his historic ‘Tennis Pon de Rock’, which attracted Venus and Serena Williams, Caroline Wozniacki, Victoria Azarenka, Gaël Monfils and John Isner. With part of the proceeds going to help support global brands such as Jack Daniels, SAP, ExxonMobil, Pirelli, Hilton Hotels, Vodafone, Bang & Olufsen, IWC and Kia Motors to name a few. Right Formula also works alongside several of the world’s governing bodies in sport and major sporting rights holders, including F1, Formula E, FiA, UEFA, DP World Tour, WSL, Barcelona FC, Sail GP, World Sailing, Moto GP, Arsenal FC, NBA, R&A (The Open), WTA, America’s Cup, Olympics, Rugby World Cup, FIFA, NASCAR, plus numerous F1 and Formula E teams. The new venture, Right Formula Caribbean, will work with the world’s biggest sports and brands, providing them with access to approximately 100 experts in the sports and entertainment industry. Focussing on delivering this through a combined data-driven methodology with a human-centric approach. THE RIGHT FORMULA FOR THE CARIBBEAN BUSINESS BARBADOS 2023 106 D A K O T A R O S S